Privacy Policy

At Blendko, we believe fashion should bridge worlds, not divide them. Just as we blend the simplicity of Western aesthetics with the richness of African heritage, we bring that same intention to how we handle your personal information — with transparency, respect, and care.

This Privacy Policy explains how Blendko ("we", "our", "us") collects, uses, and protects your personal data when you interact with our website, online platform, or any of our services.

1. Who We Are

Blendko is a fashion brand and online platform committed to celebrating diversity, cultural pride, and authentic self-expression. We are incorporated in the United Kingdom and our services are offered globally. For data privacy purposes, Blendko is the data controller responsible for your personal information. Contact us at: info@blendko.com

2. Information We Collect

Information you provide directly

• Full name and contact details (email address, phone number, postal address)
• Account credentials if you register on our platform
• Design preferences and customisation inputs
• Payment information (processed securely through third-party payment providers)
• Communications you send us, including customer support enquiries

Information we collect automatically

• IP address and device identifiers
• Browser type, operating system, and language preferences
• Pages visited, time spent on site, and clickstream data
• Cookies and similar tracking technologies (see Section 7)

Information from third parties

We may receive information about you from social media platforms, advertising partners, or referral partners when you interact with Blendko content or promotions on those platforms.

3. How We Use Your Information

• Process and fulfil your orders, including custom and personalised requests
• Manage your account and provide customer support
• Send order confirmations, shipping updates, and service notifications
• Personalise your shopping experience and recommend relevant products
• Conduct marketing communications (with your consent where required)
• Comply with legal obligations and protect our legal rights
• Detect and prevent fraud, abuse, or security incidents
• Understand how our platform is used so we can improve it

4. Legal Basis for Processing (UK & EU Users)

• Contract: to fulfil your orders and provide our services
• Legitimate interests: to improve our platform, prevent fraud, and market our brand responsibly
• Consent: for optional marketing communications and non-essential cookies
• Legal obligation: to comply with applicable laws and regulations

5. Sharing Your Information

We do not sell your personal data. We may share it with trusted partners only where necessary:

• Service providers: logistics partners, payment processors, IT infrastructure, and email delivery services
• Artisan partners: limited design information shared to enable production of custom orders
• Marketing platforms: anonymised or aggregated data shared with advertising partners
• Legal and regulatory authorities: where required by law or to enforce our rights
• Business transfers: in the event of a merger, acquisition, or sale of assets — we will notify you in advance

All third parties we work with are contractually bound to treat your data with the same standard of care we apply.

6. Your Rights

Depending on your location, you may have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete information
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Objection — object to certain processing, including direct marketing
• Withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact info@blendko.com. We will respond within 30 days.

7. Cookies & Tracking Technologies

The types of cookies we use include:

• Essential cookies: necessary for the website to function (shopping cart, login sessions)
• Analytics cookies: help us understand how visitors interact with our site
• Marketing cookies: deliver relevant ads and measure campaign effectiveness
• Preference cookies: remember your settings and customisation preferences

You can manage your cookie preferences at any time via the cookie banner on our website or through your browser settings. Opting out of non-essential cookies will not affect the core functionality of our services.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we securely delete or anonymise it.

9. Data Security

We employ industry-standard security measures including SSL/TLS encryption, access controls, secure data storage, and regular security reviews. While no system is entirely immune to risk, we are committed to maintaining the highest standards to protect your information.

10. Children's Privacy

Blendko's services are not directed at children under the age of 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such information, contact us immediately and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you via email or a prominent notice on our website. The "Last Updated" date at the top of this document will always reflect the most recent version.